|
In 1907, Alfred Dunhill opened the first tobacco shop in Duke Street,
London.
A century later, The 1907 Store in Apgujeong,
Seoul pays homage to a time honoured
tradition and the art of personalisation in
tobacco making.
Recreating an era when the Dunhill tobacconist
played a central role in creating personalised
mixtures to for each customer, The 1907 Store
features a My Mixture bar where customers
have their favourite tobacco mixture recorded
which will then be recreated by the tobacconist
each time they visit the store. Specially
designed jars are used to store a large variety of only
the
finest grade tobacco leafs that Dunhill has to offer.
The 1907 store is the
result of an integrated effort by members of the 3D team
at G2 APAC
HUB.
Huang Zi was the art director who led the
initial conceptualization via hand sketches.
|
