|Largest IT store in Malaysia|
Launched back in 2008, TecAsia was at one time
the largest IT store
in the nation. Covering a space of over 27,000sqft, the entire project
from design & build to the opening day took a period of just 3 months.
With multiple computer brands under one roof, a uniform design for
TecAsia was crucial, and thus a vibrant umbrella identity was created.
Carrying more then a thousand different IT brands under one roof
calls for a unifying design language that gives TecAsia a dominant
brand host status whilst allowing each key individual brand to maintain
their own retail architecture.
|Client : Ftec Group Malaysia|