Retail architecture |
Event design |
Brand installation |
Art series |
TecAsia Flagship |
Largest IT store in Malaysia |
Tecasia |
Info |
Launched back in 2008, TecAsia was at one time
the largest IT store
in the nation. Covering a space of over 27,000sqft, the entire project from design & build to the opening day took a period of just 3 months.
With multiple computer brands under one roof, a uniform design for TecAsia was crucial, and thus a vibrant umbrella identity was created. Carrying more then a thousand different IT brands under one roof calls for a unifying design language that gives TecAsia a dominant brand host status whilst allowing each key individual brand to maintain their own retail architecture. |
|
Status: Completed | |
Client : Ftec Group Malaysia |