The idea is to present the brand in a more dynamic and interesting  

 way whilst maintaining it's position as the as the premium  

 watch brand that it is. 

 A 6' X 6' pillar in Starhill, a boutique in Kuala Lumpur will be the core  

 of this installation. Real intricate clock work movements will be 

 replicated behind semi transparent full size  visuals of  Rado watches. 

 Each face of the pillar will feature one watch that actually tells  

 the time.