A branding installation concept proposed for Rado
The idea is to present the brand in a more dynamic and interesting
way whilst maintaining it's position as the as the premium
watch brand that it is.
A 6' X 6' pillar in Starhill, a boutique in Kuala Lumpur will be the core
of this installation. Real intricate clock work movements will be
replicated behind semi transparent full size visuals of Rado watches.
Each face of the pillar will feature one watch that actually tells
|Status: Concept proposal|
|Client : Swatch Group Malaysia|